Spring/Summer 2015 Leader Launch Campaign reflecting the new branding created for Leader Magazine, with the tagline “Follow Fashion, Follow Leader,” we began collaborating with contemporary celebrities, communicating fashion and lifestyle, and attracting younger customers to our brand while still engaging with our long-time customers through the emotional connection the actress has with open TV soap operas, which is significant for the brand’s target audience.

Agency: Africa
Production: Conspiração Filmes
Marketing Director: Beth Pires
Marketing Coordination: Mônica Moreira
Research, Creative Direction, and Storytelling: Lucia Alves de Carvalho