Christmas campaign reflecting the new branding created for Leader Magazine, featuring the tagline “Follow Fashion, Follow Leader.” We began working with trending celebrities to communicate fashion and lifestyle, aiming to attract younger customers to our brand while still connecting with our long-time customers through the emotional appeal that Leader’s Christmas campaign brings.

Agency: Africa
Production: Conspiração Filmes
Marketing Direction: Beth Pires
Marketing Coordination: Mônica Moreira
Research, Creative Direction, and Storytelling: Lucia Alves de Carvalho