With the new repositioning we did for Aramis, creating a new logo, visual communication, and storytelling for the brand, we conducted a single three-day shooting session to produce six different campaigns that would run throughout the six months of the spring-summer collection. This approach kept our franchisees and stores across Brazil well-supplied. Each campaign showcased the different capsule collections released during the semester.

Production: Phono Filmes
Brand and Comunnication Manager: Lucia Alves de Carvalho