For four years, I lived in Lisbon, where I became a brand strategy consultant, delivering cool hunting, trend research on behavior and consumption, as well as trend reports that included fashion confirmations, benchmarking, and Euro market analysis. This type of material was delivered monthly and guided the product, buyers, sourcing, and strategic management teams. Here, I present just a small portion of the material delivered, providing direction for all departments (womenswear, menswear, children’s wear, footwear, accessories, lingerie, home decor, and beauty).