A STRATEGIST DRIVEN BY CULTURE & BEHAVIOR.
BASED IN SAO PAULO
(づ｡◕‿‿◕｡)づ Leia em Português
FOR ALMOST TWO DECADES, I’VE BEEN HELPING BRANDS BECOME MORE STRATEGIC, INNOVATIVE AND CREATIVE.
Strategic Designer, Master in Branding from UBI/IADE, specialist in Brazilian behavior from FESPSP and postgraduate MBA in Consumer Anthropology from USP. With a methodology that translates behavioral changes into recommendations, concepts and actionable executions, I deliver projects that provide a complete cycle: from brand strategy to product. My core values are social and environmental sustainability, which I incorporate into every project I do. I have extensive experience and in-depth knowledge of the retail ecosystem, with an emphasis on the fashion, lifestyle, and consumer goods markets. I excel in the areas of Strategy, Planning, Insights, Marketing, and Branding. With a holistic vision, I use methods, processes, and data that are intertwined with the drivers of consumer culture and behavior.
I AM PASSIONATE ABOUT HUMAN COMMUNICATION, IMAGES, WORDS, IDENTITY AND CULTURE, ESPECIALLY THOSE THAT CHANGE THE ESTABLISHED ORDER.
I am motivated by challenges and committed to excellence in everything I do. My way of working is marked by proactivity and collaboration. My career in strategy is characterized by agility and focus on results.
I have worked on projects with Red Bull, The North Face, Nissan, Calvin Klein, Zara and institutions such as SEBRAE, SENAI, PUC and ETIC. I lead and train large teams in dynamic work environments. I am a correspondent for the world’s leading trends and innovation fairs, such as NRF, SXSW, Première Vision, Who’s Next, Neonyt, CIFF, ModeFabriek, among others.
SELECTED
( WORKS )
2007- NOW
- Show all
- Consume Insights
- Futures Studies
- Strategies 360º
I HAVE SOME INITIATIVES.
Founder of Brasil Mood – Brazilian Trends Observatory and a biannual printed magazine where we celebrate local culture and input as a source of inspiration. I combine insights and examples from communities to build sustainable relationships between people and brands, driving the creation of more effective strategies that connect with Brazilian consumers.
Also the creator of Fashionologia, an online fashion business platform where I share global trends in behavior and consumption, market analysis, cool hunting, insights, and summaries of major events in key world capitals.
I HELP YOU CREATE NARRATIVES, PRODUCTS AND SERVICES THAT YOUR CUSTOMERS WILL WANT AND NEED FOR YEARS TO COME.
CONSULTANCY
Development of 360 strategies for the brand, with recommendations based on trends in culture, behavior and consumption.
WORKSHOP
Immersive and interactive training for teams, covering innovation, trend research and brand strategies.
LECTURE
Dynamic presentations on trends, consumption, culture, behavior and emerging branding tactics, with insights applicable to the market.
HAVE A PROJECT IN MIND? OR YOU WANT TO SAY HELLO, GET IN TOUCH WITH ME.
